	
	<span class="Z3988" title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&amp;rfr_id=info%3Asid%2Focoins.info%3Agenerator&amp;rft.title=Deep+but+fun%3B+Present+but+aloof&amp;rft.aulast=Yee&amp;rft.aufirst=Raymond&amp;rft.subject=Uncategorized&amp;rft.source=Hypotyposis+on+a+Good+Day&amp;rft.date=2003-11-20&amp;rft.type=blogPost&amp;rft.format=text&amp;rft.identifier=https://hypotyposis.net/blog/2003/11/20/deep-but-fun-present-but-aloof/&amp;rft.language=English"></span>
	
	<span class="Z3988" title="ctx_ver=Z39.88-2004&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&amp;rfr_id=info%3Asid%2Focoins.info%3Agenerator&amp;rft.title=Deep+but+fun%3B+Present+but+aloof&amp;rft.aulast=Yee&amp;rft.aufirst=Raymond&amp;rft.subject=Uncategorized&amp;rft.source=Hypotyposis+on+a+Good+Day&amp;rft.date=2003-11-20&amp;rft.type=blogPost&amp;rft.format=text&amp;rft.identifier=https://hypotyposis.net/blog/2003/11/20/deep-but-fun-present-but-aloof/&amp;rft.language=English"></span>
{"id":180,"date":"2003-11-20T00:15:16","date_gmt":"2003-11-20T07:15:16","guid":{"rendered":"http:\/\/hypotyposis.net\/blog\/?p=180"},"modified":"2003-11-20T00:15:16","modified_gmt":"2003-11-20T07:15:16","slug":"deep-but-fun-present-but-aloof","status":"publish","type":"post","link":"https:\/\/hypotyposis.net\/blog\/2003\/11\/20\/deep-but-fun-present-but-aloof\/","title":{"rendered":"Deep but fun; Present but aloof"},"content":{"rendered":"<p>Rebecca Mead's <a href=\"http:\/\/www.newyorker.com\/critics\/books\/?031124crbo_books\">Love for Sale<\/a> in <i>The New Yorker<\/i> is a review of a book that advises women to apply the notion of personal branding in their search for a mate.  Mead mentions <a href=\"http:\/\/www.fastcompany.com\/online\/10\/brandyou.html\">The Brand Called You<\/a>, the famous essay by Tom Peters that apparently kicked off this whole think-of-yourself-as-a-brand craze.  <\/p>\n<p>Let's see how I've branded myself:  The Bach Nut; The Geek Scholar; The Quiet And Responsible Friend; The Deep Thinking But Fun Guy; The Bible Loving But Not Bible Thumping Very Reasonable Christian. The Bad Blog Poet on Late Nights.<\/p>\n<p>I think that I'm going to need a better marketing guru to help me play this game of self-branding....<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rebecca Mead&#8217;s Love for Sale in The New Yorker is a review of a book that advises women to apply the notion of personal branding in their search for a mate. Mead mentions The Brand Called You, the famous essay &hellip; <a href=\"https:\/\/hypotyposis.net\/blog\/2003\/11\/20\/deep-but-fun-present-but-aloof\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":3,"activitypub_interaction_policy_quote":"","activitypub_status":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-180","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7I6qs-2U","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/hypotyposis.net\/blog\/wp-json\/wp\/v2\/posts\/180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hypotyposis.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hypotyposis.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hypotyposis.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hypotyposis.net\/blog\/wp-json\/wp\/v2\/comments?post=180"}],"version-history":[{"count":0,"href":"https:\/\/hypotyposis.net\/blog\/wp-json\/wp\/v2\/posts\/180\/revisions"}],"wp:attachment":[{"href":"https:\/\/hypotyposis.net\/blog\/wp-json\/wp\/v2\/media?parent=180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hypotyposis.net\/blog\/wp-json\/wp\/v2\/categories?post=180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hypotyposis.net\/blog\/wp-json\/wp\/v2\/tags?post=180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}