I saw this display all over the Powell Street BART station. It's hardly news that Dove would use scantily clad women to advertise its products. What I find more surprising is that these women are held to be exemplars of "real women" (as opposed to supermodels). OK, they aren't skin-on-bones type supermodels, but I would hardly think of these bodies as those of the typical consumer of Dove producs.
See for yourself. Dove:
Firming the thighs of a size 2 supermodel is no challenge. Real Women have real bodies with real curves. And Dove wants to celebrate those curves.
Join these six real women who were asked to be in our ad campaign for NEW Dove® Firming. Get to know more about them and their experiences with the campaign. Help by telling more women to stand tall and celebrate their curves.