Rebecca Mead's Love for Sale in The New Yorker is a review of a book that advises women to apply the notion of personal branding in their search for a mate. Mead mentions The Brand Called You, the famous essay by Tom Peters that apparently kicked off this whole think-of-yourself-as-a-brand craze.

Let's see how I've branded myself: The Bach Nut; The Geek Scholar; The Quiet And Responsible Friend; The Deep Thinking But Fun Guy; The Bible Loving But Not Bible Thumping Very Reasonable Christian. The Bad Blog Poet on Late Nights.

I think that I'm going to need a better marketing guru to help me play this game of self-branding....