From Independent: "What should you write?":

But most blogs are, it must be said, badly written and poorly presented - the kind of drivel that gets read only reluctantly even by the authors' closest friends and family. Even so there are an awfully lot of good blogs - interesting, provocative, and passionate; direct, opinionated and informative. The best ones all have a unique approach or view that sets them apart, and engineer a sense of community among readers. They can be a great way of finding information too often ignored by the mainstream media. [via Scripting News]

Figuring out what to write is more of a challenge than I think that it should be. And I certainly find it incredibly challenging to maintain a consistently high level of writing.